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Deal with P&G brings range to Italy.
May 10, 2010
By: TOM BRANNA
Editor
Alliance Boots is continuing the European expansion of its Boots Laboratories skin care range, bringing the anti-aging regimen to Italy and Spain in the coming months. For the Italian market, Alliance Boots has agreed with Procter & Gamble to enter into a partnership leveraging P&G’s sales force capacity and capabilities to distribute and promote the brand to pharmacies. “Boots Laboratories Serum 7 anti-aging skincare range is already popular in pharmacies across France and ...
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